Creative Direction
Photography
Styling
Utilising nostalgia as a form of escapism, this project uses signifiers from two popular 00s TV shows, The O.C. (2003-2007) and Gossip Girl (2007 - 2012), creating a pastiche to market a fictional boutique hotel towards a millennial audience.
Creative Direction
Photography
Styling
A fun and relaxed shoot working with Amy Payton from Tartan Agency, keeping the look sporty and preppy with a set colour palette.
Creative Direction
Photography
Styling
This shoot used Olaplex products in a desert like setting; playing with the idea of the formulas being the perfect balance to adding needed moisture to hair in need of repair.
Creative Direction
Photography
Styling
Taking inspiration from 90s supermodels, this shoot stripped back any kind of excess - focusing on the model and how she interacted with the camera on set.
